“Because you speak to me in words and I look at you with feelings”.
My journey into visual storytelling began in 1996, working as a Cinematographer and Director.
In 2000, I founded ShootAtSight (SMC-PVT.) Limited—formerly ShootAtSight Tele-Productions, a production house built on a foundation of creativity, quality, and trust.
Over the years, I’ve had the privilege of producing more than 500 television episodes, 100+ documentaries and promotional films, as well as music videos, EPKs, and a wide range of visual content. Each project has been a unique chapter in a deeply rewarding career.
While my photography has graced the covers of several fashion magazines, I find my greatest fulfilment in creating high-end, technically challenging visuals for industrial clients-work, that continuously pushes the boundaries of my craft.
In addition to production, I’m passionate about teaching. I’ve served as visiting faculty in Cinematography, Photography, Film, and Art Direction at institutions such as Iqra University, University of Karachi, South Shore, EIPA, and NAPA. I’m also proud to have contributed as a Board of Studies Member at Greenwich University.
You didn't come this far to stop.
Predict the future by capturing it today!
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